Decision Framework

Kill vs Wait: The Binary Decision Framework

Remove emotion from optimization. A binary framework based on signal, not fear. Know exactly when to stop.

Kill vs Wait: The Decision Framework

The Intervention Tax

⚰️

Premature Killing

Stopping ads before statistical significance.

😭

Emotional Edits

Changing things because of a bad day.

🔄

Signal Reset

Pausing and restarting resets the learning phase.

Safety Protocol

Premature intervention kills learning. This framework defines Hard Stops (Kill) and Protected Phases (Wait) based on spend and signal.

Decision Logic

Old Way: Emotion

  • Fear-based Pausing
  • Daily Micromanagement
  • Gut Feeling

Andromeda Way: Binary

  • Spend Thresholds
  • 3-Day Windows
  • Data-Driven

Why This Works

Compounds performance

Reduces volatility

Eliminates optimization anxiety

What's Inside

The Kill Conditions (Spend/CPA)
The Wait Conditions (Learning)
Visual Decision Maps

Kill vs Wait: The Decision Framework

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FAQ

What if I'm losing money?+

The framework has hard stops to prevent catastrophic loss.