Creative Logic Module

You Are Not Testing Ads. You Are Routing Users.

Reframe ads as routing mechanisms. Replace targeting with creative-to-person fit covering the full journey.

Ads as Routing Mechanisms

The Targeting Tax

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Creative Fatigue

Showing the same message to everyone burns out audiences.

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Funnel Holes

Missing specific intent stages leaves money on the table.

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Audience Engineering

Wasting time hacking interests instead of refining the message.

Creative-to-Person Fit

Ads represent different people, not variations. You must cover Problem-Aware, Solution-Aware, and Decision-Ready users in one ad set.

The Routing Shift

Old Way: Testing

  • A/B Testing Colors
  • Interest Groups
  • Funnel Isolation

Andromeda Way: Routing

  • Intent Coverage
  • Broad Targeting
  • Full-Funnel Single Set

Why This Works

Meta routes automatically

Reduces need for new ads

Scales horizontally

What's Inside

Problem-Aware Routing Templates
Solution-Aware Routing Templates
Decision-Ready Routing Templates

Ads as Routing Mechanisms

$39.99
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FAQ

Do I need new creative?+

You need to repurpose existing assets into these routing logic buckets.